The first pour
A marble soda counter, five cents a glass. Nine sold a day, every day, until September.
The long pour
139 years, eight stops
Drag the rail. Every stop is true to our story — and each one is set in the type of its own decade.
Into the bottle
Two Chattanooga lawyers buy the bottling rights for one dollar. Nobody laughs for long.
The contour glass
A bottle you could name in the dark, by touch, or from the pieces on the floor.
Cold at the Games
A thousand crates ride a freighter to Amsterdam and sell out before the closing lap.
The drive-in years
Jukeboxes, car hops, and the six-and-a-half-ounce serve on a window tray.
One song, one hilltop
Five hundred voices, one chorus. Radio stations get letters asking to play the ad.
Winter learns thirst
The first polar film airs in December. Turns out the north gets thirsty too.
still 3°c
The recipe fits in one vault. The taste fits 200 countries and a beach cooler.